Ubersuggest Review 2025: Is It Worth the Price?
Finding the right SEO tool is somehow challenging for beginners. Some are packed with features you’ll never use, while others are simply over-prized.
If you’ve been on the hunt for an affordable, easy-to-use SEO tool that covers the basics and then some, Ubersuggest might already be on your radar.
Once a simple keyword research tool, Ubersuggest has grown into a full-fledged SEO platform under the guidance of Neil Patel, a name most bloggers and online marketers recognize.
But wait, is Niel Patel’s ubersuggest really worth it?
In this review, we’ll explore whether Ubersuggest delivers enough value for its price tag or if it falls short compared to its more established rivals. Is it worth the $29 a month, or are you better off investing elsewhere? Let’s find out.
Overview of Ubersuggest
Ubersuggest was launched in 2013 as a straightforward keyword research tool, designed to help users find keyword ideas with minimal fuss, nothing more. It gained attention for its simplicity and accessibility.
Then, in 2017, Neil Patel acquired it, and gave the tool a major facelift. Under niel’s ownership, Ubersuggest evolved into a comprehensive SEO tool with even more features like domain analysis, backlink insights, rank tracking, etc.
This transformation turned Ubersuggest into a budget-friendly competitor to tools like Ahrefs and Semrush, offering essential SEO functionalities without the premium price tag.
One of Ubersuggest’s biggest selling points is its affordability. At $29 per month for the entry-level plan, it’s significantly cheaper than the starting prices for competitors like Ahrefs or Semrush, which often exceed $100 per month.
To sweeten the deal, Ubersuggest also offers a lifetime plan for those who prefer a one-time payment. Wait! …What the heck! This means you pay once and use the tool forever!
User Interface and Usability
The first thing you’ll notice about Ubersuggest is its clean, straightforward interface. It doesn’t overwhelm you with options or unnecessary clutter.
Navigation is intuitive, with key tools like domain analysis, keyword research, etc. just sitting at the left side of your screan.
For new users, this simplicity is a breath of fresh air.
You can quickly find what you’re looking for without having to watch endless tutorials or click through a thousand tabs.
However, for more advanced users accustomed to the depth of tools like Semrush and ahrefs, the interface may feel a bit limited. But don’t let that fool you.
Domain Analysis (Traffic overview)
Understanding your website’s performance (or your competitors’) starts with a simple domain analysis. And Ubersuggest provides several key metrics to give you a snapshot of any domain’s SEO health.
To breake it down, here are some of th metrics:
- Domain Authority: An estimate of a site’s ability to rank on search engines.
- Traffic Estimates: Approximate monthly organic traffic.
- Keyword Data: Number of ranking keywords and their performance.
- Backlinks: Total number of backlinks and referring domains.
- Top Pages Report: A breakdown of your most popular pages and the keywords driving traffic to them.
While Ubersuggest’s domain analysis covers the basics well, it doesn’t quite match the depth offered by Semrush or Ahrefs. For instance, the backlink data is sourced from Moz, which isn’t as robust as other databases.
But to be honest, the insights provided are more than enough for smaller sites or users just starting out. However, larger sites or advanced users might find the data insufficient for comprehensive strategies.
Keyword Research
Keyword research is one of Ubersuggest’s standout features, Afterall that’s what the tool was know for. And let’s be honest, Ubersuggest offers both beginner-friendly simplicity and enough depth to support most SEO campaigns.
Finding SEO keywords might sound like an endless jorney, but not with ubersuggest. You get access to a comprehensive keyword tool that allows you to do different things, in one dashboard.
1. Keyword Overview Tool
The ‘Keyword Overview’ section provides essential metrics for any keyword you search. You wil be able to gain insight into:
- Search Volume: Average monthly searches for the keyword.
- SEO Difficulty (SD): A score estimating how hard it is to rank organically for the keyword.
- Paid Difficulty (PD): A score reflecting how competitive the keyword is for paid search campaigns.
- Average CPC: The cost-per-click advertisers are paying for the keyword.
This quick snapshot helps you gauge whether a keyword is worth targeting, especially if you’re working with limited resources.
For example, if you plug in “Best SEO tools” into Ubersuggest keyword overview, you will imediately see a snapshot that revieals the information. You can see the search volume (3,600) and and SEO dificulty of “63”.
Although i dont trust the difficlty guage, but if you look closely, Niel if giving you idea of how many backlinks you need to compete for this keyword. And trust me, It’s rare to find this in any SEO and keyword research tool.
If you scrow down the page a litle bit, you will find related keyword and content ideas so that you can see what your competitors have written so far.
What i think Ubersuggest is missing at this stage is information about the keyword intent. I think it old have been better so that bginners can know the search intent behind a keyword.
2. Keyword Ideas Tool
The ‘Keyword Ideas’ tool takes things a step further. It is useful for generating related keyword suggestions based on a topic or niche. the data is categorized into:
- Related Keywords: Variations and synonyms of your seed keyword.
- Questions: Phrases like “how to” or “what is” related to your seed keyword.
- Prepositions: Longer-tail keywords formed by adding prepositions like “for” or “with.”
Each suggestion is accompanied by metrics such as search volume and SEO difficulty, making it easy to spot opportunities.
Ubersuggest also uses clear visualizations to organize these keywords, which is great for identifying trends at a glance.
The limitation, however, is the keyword database. Ubersuggest contains approximately 1.25 billion keywords in its database, which is much smaller than competitors like Ahrefs (28.7 billion) or Semrush (26.1 billion).
While this isn’t an issue for beginners, advanced users needing exhaustive lists might find this a drawback.
3. Keywords by traffic
Sometime, you want to know what keywords your competitors are ranking for. It is a common keyword research practice by the way.
The “Keywords by traffic” tool lets you plug in your competitors URL to discover all the keywords they are ranking for.
Fr example, let’s type in Neil Patel’s website URL and see what’s going on…
From here, you can see all the keywords he’s ranking for in different geo locations. Want to compete with him for these keywords? Be sure you read his blog posts first to see if it’s something you can do.
Rank Tracking
Rank tracking is essential for monitoring your SEO progress, and Ubersuggest makes this feature simple and accessible.
Setting it up is straightforward. Once you’ve added your website to the dashboard, Ubersuggest starts tracking your keyword rankings automatically. You’ll receive:
- Daily Updates: See how your keywords are performing over time on both desktop and mobile searches.
- Local Rankings: Track rankings in specific geographic locations, which is especially useful for businesses targeting local audiences.
The data is displayed in an easy-to-read chart, making it simple to track improvements or spot areas where you’re losing ground.
While Ubersuggest’s rank tracking gets the job done, it does come with some limitations. For example, It imposes restrictions on the number of keywords you can track based on your current plan.
This can be a challenge for larger websites managing extensive list of keywords.
But still, for small to medium-sized websites or users focused on core keywords, Ubersuggest’s rank tracking provides plenty of value.
Backlink Analysis
Backlinks is one of the most important website ranking factors as it determes your website’s authority and trustworthiness. Good thing, Ubersugest puts that in mind each time you launch the tool.
Ubersuggest provides tools to help you understand and improve your backlink profile. You will find tools like the “Backlink Overview” which gives you essential data about any website’s backlink profile, including;
- Total Backlinks: The total number of links pointing to the site.
- Referring Domains: The number of unique domains linking to the site.
- Anchor Text Usage: A breakdown of the text used in backlinks.
This data is useful when you want to access your site’s authority or analyze a competitor’s link-building strategy.
Ubersuggest goes a step further with the “Backlink Opportunities” tool, which identifies potential link-building opportunities. It tool shows:
- Sites linking to your competitors but not to you.
- Gaps in your backlink strategy compared to others in your niche.
This feature can save a lot of time by narrowing down where to focus your outreach efforts.
While i particularly love the backlink tools, I’m not totally satisfied. Niel Patel should have added broken link identification feature, which can be crucial for reclaiming lost links and improving SEO.
Accuracy of Data
I want to start with a bold statement; No SEO & keyword tool is 100% accurate. But when comparing Ubersuggest’s data to that of other big SEO tools, we found that it performs well in many areas.
In fact, Ubersuggest performs better than most of other SEO tools That’s over-priced (I’m not gonna call name).
The tool provides reliable figures for domain authority, traffic estimates, and backlinks. Trust me, these metrics are generally consistent with other leading tools in the industry.
Although the keyword database isnt that huge, the search volume and SEO difficulty scores are accurate enough for anyone doing keyword research.
Also, Ubersuggest strikes a balance between simplicity and functionality. In fact, the clean interface, clear data visualizations, and affordable pricing make it an excellent choice for SEO newcomers or small businesses.
To siply put, It provides just enough data to make informed decisions without overwhelming users.
Have you tried Ubersuggest? Share your experience in the comments! If you’re curious about how it could benefit your website, give it a try—you might be surprised by how much value it delivers for the price.
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